Crimson Hexagon helps big brands and small businesses understand what the online conversation really means for them.

Based on groundbreaking work conducted at Harvard University’s Institute for Quantitative Social Science, Crimson Hexagon is the only commercially available listening platform that distills meaning – with mathematical precision about brands, products, services, markets and competitors – from the cloudy torrent of opinion, information and data available online. Founded in 2007, Crimson Hexagon is located in Cambridge, Massachusetts.

Acquired in 2021